Page 27 - Insight 2018

COMES TO PAKISTAN! PTCL

PAKISTAN

Being a national company, we are always
associated with Pakistan. With our strong
brand recall, we are heading in the direction of
creating goodwill and enhancing our public
image by taking a creative approach from the
marketing and branding perspective.

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We celebrated Pakistan’s 71 Independence
Day this year, with a musical track especially
composed to mark the occasion. The musical
‘Rhythm of Independence’, was composed by
the leading Pakistani folk music band
Khumariyaan, using instruments from all the
provinces of Pakistan which was truly a
representation of the rich cultural and musical
values of Pakistan.

The tagline of the musical, with its words
‘Hum hain PTCL, hum hain Pakistan’ captures
the deep connection between PTCL and
Pakistan. The TVC, accompanied by the many
splendours of our beautiful country –
connecting all Pakistanis from Gilgit to
Gwadar and from Karachi to Khyber as one
nation.

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