Page 24 - Insight 2018

THRIVING WITH MARCOM WITH PTCL PROJECTS & CAMPAIGNS, PTCL WAS ON A ROLL. HIGHLIGHTS!
We have achieved recognition as the
Fastest Growing Brand in
WITH SO MANY EXCITING ACTIVITIES,
Pakistan, our Independence Day
campaign was honoured to be amongst the
‘Top Ten Independence Day
Campaigns’ in Pakistan. Let’s not forget
cricket! I mean how can we forget cricket!! So
the Pakistan Cricket Team was co-sponsored
by PTCL, which was a blessing in disguise as
CES
the team won consecutive matches with PTCL
on their back! Revival of Hockey in Pakistan,
we did it again! PTCL introduced

Netflix in Pakistan for the first time
ever. From the sports field to cinema
experience at home, from nationwide to
international platforms – we have been
NG
everywhere this year, and we
are going strong!
OH BOY! 2018 HAS BEEN ABSOLUTELY AMAZING!

And this is not it, there is much more to our
marketing and brand-building activities that
has hit all the right notes.

SO, WHAT HAPPENED THIS YEAR? A LOT!
SKY IS

PLA
THE LIMIT
GOI

A lot of effort, tears and sweat has gone into building our
brand throughout these years. We were declared as the
Fastest Growing Brand in Pakistan with a brand value of over
USD 119 million (More than PKR 12.5 billion). Being declared
the Fastest Growing Brand in Pakistan is a great achievement
for us, 300 most valuable telecom operator brands globally are
included in the Telecom League table. And who is saying this?
None other than Brand Finance, which is the world’s leading
independent brand valuation and strategy consultant. A trophy
was presented to Dr. Daniel Ritz (Ex-President & CEO PTCL),
by David Haigh (CEO Brand Finance), to mark this
achievement during the Mobile World Congress held in
Barcelona. We are going places, and we are gaining
recognition on the international front.

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