Page 6 - Insight 2018

2018 Recap

POWER NEWS PTCL Declared the Fastest

Growing Brand in Pakistan

PTCL was declared the fastest growing
brand in Pakistan with a brand value of USD
119 million (more than 12.5 billion Rupees),
by Brand Finance (the world’s leading
independent brand valuation and strategy
consultancy), at Mobile World Congress
2018, in Barcelona. The PTCL brand
boasted an increase of 37.5% in value and
became the second telecom brand in
Pakistan to be valued over $100M.

PTCL Awarded the
‘Best Transformation

Project’ by Etisalat

PTCL was proud to win the Etisalat
Excellence Award for ‘Best
Transformation Project’ among all
Etisalat OpCos. The award was received
from Etisalat Group’s CEO Saleh Al
Abdooli at the Etisalat Gala Dinner at the
GSMA Mobile World Congress (MWC),
held in Barcelona. The tremendous
growth of PTCL brand equity resulted
from PTCL’s extensive brand building
efforts.

PTCL Assigned
Long-Term Rating of

AAA

PTCL received initial long-term entity rating of
'AAA' (Triple A) by JCR-VIS Credit Rating
Company Limited (JCR-VIS). The rating
signifies highest credit quality with negligible
risk factors being only slightly more than
those for risk-free government of Pakistan’s
debt. The assigned rating reflects PTCL's
leading market position, extensive network
infrastructure, strong financial risk profile, and
its adequate business risk profile

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