Page 57 - insight compiled

ORDER

FEASIBILITY

FEATURE Khola Inayat Faisal Bilal Abdullah Salam

(Manager CRM & IT)
(Regional Sales Manager)
(Manager Channel Dev & Support)

Before the introduction of Order Feasibility Feature, it used to take more Now at the time of order booking, using the Order Feasibility Feature,
than 4-5 days in order generation and payment. This delay resulted in the customer is asked about the required location for Installation. Once
denial and change in customers’ mind-set. To enhance sales and the the Google Map location is acquired, it is verified from Google Maps
customer experience, the need for an efficient Sales Booking Process and the desired data rate is selected in CRM. If any DP exists in 100
was identified. The current Sale Booking Process of CRM can be meters radius of searched coordinates and if any spare tag pin exists in
divided into the following steps: that DP, then the CRM will mark that order as feasible, after which the
order will be moved to the payment step directly.
Order Generation
Order Validation
Ask Customer Location
Order Feasibility
Upfront Payment Confirmation
Search Location on Google Map

ORDER GENERATION
No closure of sales call at channels due to infeasibility. Enter Searched Coordinates in CRM and Select Data Rate
Lag in receiving order and feasibility confirmation results in
non-productive sales call.
Share Feasibility Result with Customer on the Spot
ORDER VALIDATION
Excessive involvement of customer from order booking to
installation. Combining all four steps at the order generation stage results in speedy
Unnecessary delay in installation.
execution, mitigates delayed validation and feasibility to improve mean
ORDER FEASIBILITY provisioning time and ensures better customer experience.
Guesstimated marking of orders feasible by business managers Additionally, on-the-spot payment from customer prevents change of
(BMs). Orders marked infeasible due to negligence. customer’s mind-set, or customers trying the competitor’s
No formal process of extending network for clearing an infeasible product/service due to delayed payment collection.
order.
UPFRONT PAYMENT CONFIRMATION
Awareness of payments channel to customers.
Exposure to customer denial/customer mind-set changes due to
delay in order.

56