Page 55 - Insight 2018

Among other players of the telecom industry, one name that got the edge
of being the biggest landline service provider of the country is PTCL. Along
with providing its basic services, PTCL has played a crucial role in making
Pakistan a digital country. For its internal customers PTCL has taken
bold steps in eliminating long tedious procedures to carry out its day-to-
day operations. The launch of “PTCL Vibe”, “Attendance Report Portal”,
“Workplace by Facebook”, “Successfactor”, and a more recent launch of
“Digital Learning” are all technologically driven modern digital platforms,
which have tremendously eased out processes for their users and have
reduced human dependency to a greater degree.
For its external customers, PTCL will be launching instant feasibility of new
DSL connection. Customers will only need to enter their addresses in the
system, and by using intelligent algorithms, the system will automatically
generate a feasibility report without any involvement of CSR or the need
to visit the premises. PTCL will also be launching appointment system
between its customer and CSR for added customer convenience.
Experts foresee businesses to be completely transformed into a digital
The company has gone beyond just the broadband internet facility in an marvel. Next digital wave will be a continuation of the trend that we are
attempt to make Pakistan an important player in the journey of Digital witnessing today, be it automated driving vehicles, 3D printing using
Transformation. In 2017, PTCL launched its Smart Cloud and joined hands robots for complex tasks, autonomous manufacturing facility using big
with IBM as the key partner for integration of this system. Cloud systems data and thousands of communicating sensory units, air touch technology,
are among the key enablers of digital market and assist in forming and advanced e-commerce, IOT, smart cities, Chatbot instead of call centres,
deploying an IT system. These can be used in place of Data Centres by smart-restaurants, or the like.
entities who cannot afford large Data Centres.
All of these innovative technologies lead towards; more empowered
customers, an increased efficiency with reduced operational expenditure,
and ability to access & analyse data at hand without any human error.
This has brought opportunities for businesses that are determined to keep
evolving with the varying demands of the customers, be it at the cost of
undergoing an entire paradigm shift. It is time to understand that even a
person with an average income has a lifestyle more or less dependent on
digital products and services.

Every breakthrough kills an old practice but the real question is, can
robots take over the world from humans on planet earth? Well, the jury is
still out. Can digitalisation make our existing jobs obsolete? The answer
is yes. However, we should not be afraid, rather we should embrace this
change; and the only way to do so is by continuously learning new skills
and capabilities.

Welcome to

After successful roll out of 3G and 4G in the country, the next wave will be
of 5G technology, as enabler of advanced digitalisation and that is where the Digital
an opportunity lies for PTCL in the market. 5G technology is being tested
in various countries and is thought to be the future of wireless yet wireline
broadband. Experts predict 2020 to be the era of 5G. Higher speed will World!!
not be the only defining characteristic of 5G, rather its ability to give rise
to an IOT ecosystem will help it to stand out by catering to the extended
demands and desires of the customers.

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