Page 54 - Insight 2018

DIGITALIsATION

AND ITS

IMPACT

on the

MODERN WORLD

By Maryam Fatima (Assistant Manager, Corporate
Strategy) and Muhammad Ahsan Raza (Senior
Manager, Strategy Planning)

The impact created by digitalisation differs industry-to-industry depending The telecom industry takes the cake for creating the strongest ripple in the
upon the context of their business model. The material world and the digital sea of digitalisation. Telecom operators even take the credit for introducing
transformation are merging into each other more than ever. In the context of digital transformation in the country, as they have provided customers with
the service industry, one of the major challenges faced by digitalisation of mobile data service. Their claim stands true because almost every digital
any service is to make sure that a large number of its stakeholders should service requires a fast internet connection. Broadband internet is currently
be able to get its benefits. the major enabler for digital transformation in Pakistan. Telecom operators
facilitate their customers by introducing different ranges of internet
In a developing country like Pakistan, new technologies can present a packages depending upon price, speed and accessibility.
promising solution to economic challenges since these communities are
quickly adopting emerging technologies. The major industries in Pakistan
that have integrated digitalisation into their business models include
transportation, banking and telecommunication. THE TELECOM INDUSTRY TAKES
THE CAKE FOR CREATING THE
Careem and Uber are the best examples as far as digitalisation goes. STRONGEST RIPPLE IN THE SEA
The only pre-requisites of using these services are an internet facility and
a smart phone. One simply gets the company application in their smart OF DIGITALISATION.
phone and can book a ride for themselves. The drivers on the other hand
register themselves with the company once and the rest is taken care of by
their smart phones.
Talking about the banking industry, under the National Financial Inclusion
Strategy 2015 by State Bank of Pakistan, almost all the banks have launched
their online banking applications introducing the concept of branchless
banking. These apps have enabled customers to carry out their daily
banking transactions with just one touch. Whether it is about transferring
money, getting the utility bill paid or even topping up your mobile credit, all
of these transactions can be carried out through a safe banking network by
clicking just a few options on your smart phone or computer.

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